Digital Marketing

Courses begin with SEO basics, exploring social marketing tactics and results. Dive into tracking and measuring with Google Analytics, then finish with inbound marketing strategy methodologies.

Course 1: Introduction to Search Engine Optimization

Course 2: Google Analytics

Course 3: Inbound Marketing

This three-course track was designed to help you effectively generate brand awareness and leads for a business and track website activity. Discover skills that help you develop an effective content marketing strategy, improve website rankings, use search engine optimization (SEO) best practices and measure website activity with Google Analytics.

Employees can get registered and start learning today

Finish each Skills Pathway in approx. 30 hrs

Your purchase is risk free for 7 days or your money back – you may request a refund at any time for any reason via email within 7 days of purchase and you’ll be granted a refund. After 7 days, no refunds will be granted. To request a refund, please contact the professional development team at [professional.development@phoenix.edu](mailto:professional.development@phoenix.edu). You will lose access to the course or track once your refund begins processing.

What is the refund policy?

You can **immediately** access and begin learning after completing your purchase.

When can I start?

It’s simple! 1. Sign up with either your personal email or a social media account. 2. Pay for your course(s) or track(s) with a credit card and begin learning.

What do I need to get started?

A **Skills Pathway** is a series of skills that can be learned over a period of time. 

**Prebuilt Pathway**: A series of two or more existing skill modules that’s ready to launch today. 

- **Training Pathway**: A series of two or more one-hour skill modules that does not prepare employees for a certification exam or help them earn recertification credits.
- **Certification Pathway**: Completing this Prebuilt Pathway can help employees prepare for a third-party certification exam.
- **Recertification Pathway**: Completing this Prebuilt Pathway can help employees earn recertification credits for a specific agency such as SHRM® and HRCI®.

**Tailored Skills Pathway**: Select multiple existing skill modules to create this Pathway. Skill modules and assessments can be modified slightly to accommodate the needs of your business. 

**Custom Skills Pathway**: Our team will build completely new skill modules and assessments for your business and workforce. 

What is a Skills Pathway and what are the different types?

Successfully completing this track can help you prepare for the Google Analytics IQ certification exam.

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